Burberry a label known for luxury fashion will introduce Burberry Beauty this summer. The collection will be a full range of cosmetics, a 96-unit makeup line, which draws inspiration from the brand’s iconic trenchcoat
including blush, pressed powder, powder foundation, liquid foundation, eye shadow, eyeliner, lipgloss, lipstick and mascara.
Burberry's Christopher Bailey told WWD: "It started because I felt that, at shows and the shoots, the whole attitude is epitomized through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing makeup, I felt like we weren't able to get the right attitude. It was either caked-on makeup or then just the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance. Like the trenchcoat, it can be worn anywhere and at any time."
The trench theme is recurring throughout the collection, down to the details. Its beige outer cartons are reminiscent of the coat's fabric, while the packaging itself is etched with the brand's signature check plaid. The trench swayed the designer's choice of makeup shades, too. "I liked the idea of taking the trenchcoat and the weather as the two things that influence and define the colors," said Bailey. "You've got the naturals from the trenchcoats and from the weather you've got these beautiful stormy grays and stormy blues. Then, when the sun comes out, you've got this glow and you've got lighter tones, as well. "
The coordinating campaign, shot by famed photographer Mario Testino, features models Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter sporting Burberry trenchcoats. Multiple versions of the ad were shot, with each image incorporating a different makeup focus.
The collection will retail between $24 (lipliner) to $59 (foundation) at U.S. Nordstrom locations beginning in July.
via WWD
